Penny Stock ™ is a byproduct of our current global recession, a clever reaction to the downturn of the global marketplace. The brand was conceptualized and designed by John Moore & Michael Abbey of the POP Studio located in Culver City, California. The idea is simple – iconic style offered at true value equals the new modern day status symbol. And since we first launched Penny Stock ™ in Autumn of 2010, our ethos has remained the same, but the seasonal stories have evolved each season. And beginning with Spring ’12, we recognize that behind every great man, there is a strong woman! So we have launched Pretty Penny Stock ™ so we would have someone to go on long bike rides with…and penny’s are prettier when you share them with someone you love.